The video content is about the Carroll Edwards KU Bookstore Student Course Materials Fund, a new fund that is not widely known. I asked the KU Bookstore Manager for an interview, and she agreed. Before the interview, I planned the questions and created a shot list. In addition to the interview, the strategy was to gather enough B-roll footage to showcase the bookstore’s involvement in the fund. This is the final piece showcasing the new fund. Media Writing for Audiences.