In this presentation, you’ll find a revised set of insights as we look at this popular Nike shoe.  The revisions show Nike AF1s as a popular industry staple with a legacy and ongoing sales thanks to affordability and street cred.  The shoe stays relevant with customizable options and remains in the public eye thanks to top athletes and celebrities.  Finally, the shoe continues to grow in popularity as it becomes more acceptable to wear in a variety of settings and is available in both retail and online. 

Through this project, I have been able to do credible research, evaluate sources, and create insights for the brand. Information Exploration.